The owner of "Tennessee's largest and most exciting bridal event" came to me with dreams of creating a beautiful and informative wedding planner but as time when on I helped with much more than that. We are now working on the 4th edition of the book.
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Sales Brochure
Explains the benefits of advertising in the wedding planning notebook that a bride will carry with her everyday for 6-18 months.
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Product Development
The Pink Book is a custom 3 ring binder with 125 pages, 15 tabs, 3 pocket pages, and 2 business card holder pages
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Printing/Packaging
The Pink Book is produced in China to save 30% on production costs.
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Website
ThePinkBook.com is the online companion to The Pink Book designed to drive traffic to advertiser's websites. Every 30 days the advertisers are emailed a report letting them know how many of their website visitors clicked over to their site from ThePinkBook.com
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Process Improvement
Advertisers in The Pink Book use a special website to design, proof, and submit their ads to both The Pink Book and to ThePinkBook.com.
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Market Research
Electronic surveys emailed to brides let us know how they are using the book and we can improve it next year.
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Email Marketing
Engaged ladies in Tennessee are emailed a coupon to Tennessee's largest bridal show where each year the latest edition of The Pink Book is given away for free.
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Direct Mail
Engaged ladies in Tennessee are mailed a coupon to Tennessee's largest bridal show where each year the latest edition of The Pink Book is given away for free.
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