When the time came to reinvent her image, Dianne Christian took the advice of a trusted colleague who recommended me to help her create an identity for her new real estate team. As it usually happens The Team came back for seconds and thirds after their first helping of The Secret Ingredient.
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Corporate Identity
The new identity places the emphasis on The Team rather than Dianne.
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Website
The existing Homes.com website was given a facelift to reflect the addition of 2 team members.
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Brochure
Everyone agent a website but a printed piece indicates permanence in an industry where agents come and go.
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Direct Mail
To save on printing the DCTeam uses their color printer to customize small batches of the direct mail "shells" that are ordered in large quantities.
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Newsletter
It's much easier to ask for more business from an existing customer than it is to acquire business from a new customer.
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Process Improvement
Fax... it's an ugly word and who needs another grey box on their desk? I helped DCTeam ditch the fax and place important documents online.
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Blog
What better way is there to set yourself up as an expert in a particular industry?
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